There’s been a whole lotta hoopla lately about children’s health and children’s vitamins, as Michelle Obama pushes for better vending machine choices and more and more foods become vitamin fortified to support proper nutrition and, consequently, growth.
Of course, a growing body always needs some extra care, and supplement providers are no strangers to this fact. We’ve designed some vitamins to address several factors of children’s health that are alternatively addressed with behavior analysis and program implementation, or even sugary cereals that feature vitamin A.
Still, we’d be the first to admit that designing children’s vitamins is always tricky, due to pickiness and large variances in how children react to, well, anything. We create formulas that have great tastes and minimal sugar content for this purpose. We also take into account the fact that not all children will enjoy the actual act of taking vitamins, and have countered that with enjoyable and simple delivery systems.

